Google Shopping for Wholesale Paint Group
Wholesale Paint Group used adaplo for the management of Google Shopping. adaplo's technical support worked closely with Wholesale Paint Group to make Merchant Center work and launch Google Shopping. After the initial setup, the predictive bidding algorithm of adaplo was activated changing bids multiple times per day for each product, taking into account various dimensions such as product attributes, device, user intent, and each user's onsite behaviour.
Due to the predictive capabilities of adaplo bidding algorithm, Wholesale Paint Group got substantial performance improvements and significantly increased revenue. Moreover, the saved hours from manually managing the Shopping campaigns was used by the business to other marketing activities.
48.2% in total online Revenue
33.3% increase in total online Conversions.