Using "Feed Rules" on merchant center to automate changes
Imagine being able to make optimisation tests, quick updates and core fixes (like adding a missed attribute) on an existing feed without the help of a developer or a 3rd party plugin. By using Feed Rules, you can do just that!
You are introduced to 2 supported feed file formats for Google shopping, alongside all available options, to help generate your product feed. Note that Google's E-commerce platform will NO longer be available after March 20, 2018.