Google Shopping for Lacoste
AdBirds used adaplo to restructure the Shopping campaigns at the most granular level: products were organized by SKU rather than category. The granular setup was then set at full automation so that every product/category change would be reflected in the ad campaigns within one hour. After the initial setup the predictive bidding algorithm of adaplo was activated changing bids multiple times per day taking into account various dimensions such as product attributes, device, user intent, and each user’s onsite behavior
Due to the predictive capabilities of adaplo bidding algorithm, Lacoste got substantial performance improvements from the first month and is preparing to further scale their Shopping Campaigns.
137.8% increase in Revenue
71.8% increase ROAS (Return on Advertising Spend)