Google Shopping for Wholesale Paint Group

Wholesale Paint Group in Australia increased total Revenue of online business by 48.2%.

+48.2% Revenue +33.3% Conversions
laptop showing a google shopping ad from wholesale paint group

Challenge

Wholesale Paint Group is a family owned and operated business since 1979, with over 120 paint stores across Australia . While having a great but relatively new online presence using the Shopify e-commerce platform, Wholesale Paint Group wanted to develop the performance of their online marketing activities. Being in an industry were competitive websites like eBay.com and Alibaba exists, their business needed a robust way to compete them.

Solution

Wholesale Paint Group used adaplo for the management of Google Shopping. adaplo's technical support worked closely with Wholesale Paint Group to make Merchant Center work and launch Google Shopping. After the initial setup, the predictive bidding algorithm of adaplo was activated changing bids multiple times per day for each product, taking into account various dimensions such as product attributes, device, user intent, and each user's onsite behaviour.

Outcome

Due to the predictive capabilities of adaplo bidding algorithm, Wholesale Paint Group got substantial performance improvements and significantly increased revenue. Moreover, the saved hours from manually managing the Shopping campaigns was used by the business to other marketing activities.

48.2% in total online Revenue
33.3% increase in total online Conversions.

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