Google Shopping for Yogobe
To deliver the best performance possible, Banasis used adaplo for the management of Google Shopping Campaigns. The engagement launched with a full restructuring of the Shopping campaigns at the SKU-level. After the initial setup, the predictive bidding algorithm of adaplo was activated changing bids multiple times per day taking into account various dimensions such as product attributes, device, user intent, and each user's onsite behaviour.
Due to the predictive capabilities of adaplo bidding algorithm, Yogobe got substantial performance improvements and significantly increased revenue. Moreover, the time saved from manually managing Shopping campaigns was used by Banasis to do a more in-depth analysis of the account and offer strategic insights.
107.0% increase in Revenue
146.7% increase in ROAS (Return on Advertising Spend)