If you want to use services like Search Console or Merchant Center to run remarketing Google Ads or Google Shopping Ads, you need to get the verification process done.
The Google verification process is a way to prove that you are the owner of your Magento store to Google services. It is an important step to take as it allows you to easily diagnose and fix SEO problems on your website and optimise your organic traffic, among others. In this post, we will show you:
- The options to verify and claim your web store via Google Merchant Center, and
- The easiest way to verify your Magento web store in the two major versions of Magento officially supported by Magento, up to this date; namely Magento 1.9 and Magento 2+.
How to Verify and Claim Your Magento Web Store Via Google Merchant Center
To verify your Magento web store through Google Merchant Center (MC in short), you log in to the MC, go to the “Business Information” menu, and then “Website”. The page you are seeing explains the available methods for claiming your website, which are as follows:
- Upload the HTML file to your website.
- HTML Tag (the easiest, and we’ll show how to do this in this post).
- Google Analytics Account
- Google Tag Manager
Let’s talk about each method and see their pros and cons.
Upload the HTML file to your website
It is an easy method as you just have to upload a file on your web server. The only thing to take note is that the file should be publicly accessible to everyone through the URL that MC is pointing out. After that you can verify your website and claim it in Merchant Center.
- Demands access to your web server.
- You need a developer to add the file.
The HTML Tag method is an even easier way to claim your Magento store. You simply put the meta tag inside the head section in your web store, and then verify and claim it. This can be easily done from anyone that has access to the admin panel.
In the Google Analytics Account method you have to put the asynchronous code inside your head section. Then, you ‘edit’ the permissions through Google analytics for your web store and claim it.
- Need to already have the asynchronous Google Analytics code.
- Need to have the right permissions access on Google Analytics.
Google Tag Manager
- You must have google tag manager already setup.
- You need a developer to insert the code.
Of all the above-mentioned methods, we strongly favour the HTML Tag method as it is the easiest method to help you verify and claim your Magento web store, without having to rely on tech guys or bother asking permissions to various services. Below, is a breakdown of the simple steps you need to follow to get there.
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How to add the HTML Tag
Assuming that you already know the way around in the admin panel (you have to know the credentials for your Magento admin panel to add the HTML tag), here is how you can do it in the two major versions of Magento.
Step #1: Copy from MC the meta tag that is given to your store (see image below).
Step #2: Login in your Magento admin panel and put the copied meta tag to the head section.
For Magento 1.9:
- Go to your admin panel, and under the menu System > Configuration.
- In section General > Design in the HTML Head section you will find the Miscellaneous Scripts area.
- Paste your meta tag code (see image below).
- Press the ‘Save Config’ button at the top right.
- Go System > Cache Management and flush both your Magento Cache and Storage Cache or any cache mechanism you are using.
- Then go where we have left the MC and press verify URL.
For Magento 2.0:
The process is a bit different to that of Magento 1.9.
- Go to STORES > Configuration
- Find the section GENERAL > Design.
- In the HTML Head section you will find the Miscellaneous Scripts section.
- Paste your meta tag code inside the Miscellaneous textbox
For Magento 2.1 & 2.2:
- Go to your admin panel.
- Go to CONTENT > Configuration.
- Press ‘edit’ for your current theme or global theme.
- Open the section HTML Head.
- Paste in the ‘Scripts and Style Sheets’ section the meta tag code.
- Press the ‘Save Configuration’ button in the top right corner (see image below).
Step #3: Verification on Merchant Center
The final step is to go to merchants.google.com and press verify URL.
If you have successfully verified the URL, you will see the image below.
And, that’s about it!