An easy way for google verification on Magento

logo of magento

If you want to use services like Search Console or Merchant Center to run remarketing Google Ads or Google Shopping Ads, you need to get the verification process done.

The Google verification process is a way to prove that you are the owner of your Magento store to Google services. It is an important step to take as it allows you to easily diagnose and fix SEO problems on your website and optimise your organic traffic, among others. In this post, we will show you:

  • The options to verify and claim your web store via Google Merchant Center, and
  • The easiest way to verify your Magento web store in the two major versions of Magento officially supported by Magento, up to this date; namely Magento 1.9 and Magento 2+.

How to Verify and Claim Your Magento Web Store Via Google Merchant Center

To verify your Magento web store through Google Merchant Center (MC in short), you log in to the MC, go to the “Business Information” menu, and then “Website”. The page you are seeing explains the available methods for claiming your website, which are as follows:

Let’s talk about each method and see their pros and cons.


Upload the HTML file to your website

It is an easy method as you just have to upload a file on your web server. The only thing to take note is that the file should be publicly accessible to everyone through the URL that MC is pointing out. After that you can verify your website and claim it in Merchant Center.

  • Demands access to your web server.
  • You need a developer to add the file.



The HTML Tag method is an even easier way to claim your Magento store. You simply put the meta tag inside the head section in your web store, and then verify and claim it. This can be easily done from anyone that has access to the admin panel.


Google Analytics

In the Google Analytics Account method you have to put the asynchronous code inside your head section. Then, you ‘edit’ the permissions through Google analytics for your web store and claim it.

  • Need to already have the asynchronous Google Analytics code.
  • Need to have the right permissions access on Google Analytics.


Google Tag Manager

To use the Google Tag Manager method (aka GTM), you set up the GTM in your website, or what is called container snippet, which is a small piece of non-JavaScript and Javascript code that is pasted into your pages. You need to have admin permissions to that so you can verify and claim your Magento store.

  • You must have google tag manager already setup.
  • You need a developer to insert the code.

Of all the above-mentioned methods, we strongly favour the HTML Tag method as it is the easiest method to help you verify and claim your Magento web store, without having to rely on tech guys or bother asking permissions to various services. Below, is a breakdown of the simple steps you need to follow to get there.

small robot to represent our grader

Free automated evaluation of your Google Shopping Campaigns performance

Grade your Google Shopping in less than 1 minute

How to add the HTML Tag

Assuming that you already know the way around in the admin panel (you have to know the credentials for your Magento admin panel to add the HTML tag), here is how you can do it in the two major versions of Magento.

Step #1: Copy from MC the meta tag that is given to your store (see image below).

google verification tag inside merchant center

Step #2: Login in your Magento admin panel and put the copied meta tag to the head section.

For Magento 1.9:

    1. Go to your admin panel, and under the menu System > Configuration.
    2. In section General > Design in the HTML Head section you will find the Miscellaneous Scripts area.
    3. Paste your meta tag code (see image below).
      input to add head tags on magento 1.9
    4. Press the ‘Save Config’ button at the top right.
    5. Go System > Cache Management and flush both your Magento Cache and Storage Cache or any cache mechanism you are using.
    6. Then go where we have left the MC and press verify URL.

For Magento 2.0:

The process is a bit different to that of Magento 1.9.

    1. Go to STORES > Configuration
      magento 2.0 stores Configuration menu
    2. Find the section GENERAL > Design.
    3. In the HTML Head section you will find the Miscellaneous Scripts section.
    4. Paste your meta tag code inside the Miscellaneous textbox
      input to add head tags on magento 2.0

For Magento 2.1 & 2.2:

    1. Go to your admin panel.
    2. Go to CONTENT > Configuration.
    3. Press ‘edit’ for your current theme or global theme.
    4. Open the section HTML Head.
    5. Paste in the ‘Scripts and Style Sheets’ section the meta tag code.
      input to add head tags on magento 2.1+
    6. Press the ‘Save Configuration’ button in the top right corner (see image below).

Step #3: Verification on Merchant Center

The final step is to go to and press verify URL.

merchant center verify url

If you have successfully verified the URL, you will see the image below.

merchant center status after verification

And, that’s about it!

This post is part of adaplo Blog.

Evaluate your Google Shopping for free

Receive a PDF report that grades your Shopping Campaigns and provides actionable recommendation on the 9 most common mistakes. It takes less than 1 minute!

Get a free analysis