Google Shopping: Magento Beginner's Guide

About Magento

Magento is the world’s number one commerce platform, handling over $100 billion in merchandise every year. The platform offers various products and solutions tailored to attend the needs of businesses of any size across any industry, with a large community of more than 150,000 developers worldwide Magento is the solution for most eCommerce ventures looking to grow their business.


Magento Benefits 

Open Source: This option provides you with total flexibility which means you have access to the development codes and you can make the changes that work for your business.

Customisation Options: You have various customisation options to choose from, and with the web Design customisation option you don’t need to build from scratch just add what works best for you and you’re good to go.

Advanced Seo Features:  Magento offers SEO solutions that tackle any issues your store might have, the available features help you optimise your landing pages, monitor your site traffic or even track your content efficiency.

Mobile Friendly: The platform allows store integration across different devices to make sure your customers are having a pleasant experience whether they're browsing your page from their phones, tablets or Notebooks.


Different Editions

Magento Community Edition: Magento Community is a free Edition, it is available for download and can be used to build an e-commerce website. Being an open source means it can easily be customised to meet any store’s needs, however, if you’re a store with no or little experience it might take you a lot of time and resources to set up your store using this edition. In this case, it would be best if you can find a partner company offering development services to help you for a start.

Magento Enterprise Edition: Magento Enterprise Edition is a premium and paid version of Magento. It offers advanced features and functionalities such as customer segmentation and targeting options, flexible pricing rules, and built-in security. In addition, it provides you with a 24/7 support from Magento teams and consultants.

 

Getting Started with Magento

Choosing the right Plugin

There are literally thousands of Magento extensions out there tailored for different business needs. You can easily end up spending an insane amount of time steering through the endless extensions available on the Magento Marketplace, evaluating the different plugins, comparing prices and functionalities and still be confused about the right one for your business.

Here few tips about the criteria you need to watch out for while choosing the right extension for your store:


Free or Paid Extensions

When choosing between many extensions it is easy to be tempted by the free options. However, what you might ignore is that most of these free extension ask you to pay a subscription fee. You might think that a subscription fee is still nothing compared to a full one, but on the long run, you’d be surprised how cheaper a paid extension can be sometimes, compared to a free one that requires expenses along the way such as fees for the developer to integrate it and maintain it.

There’s no magic formula to find a value for money extension, but what we can advise you to do is calculate all the expenses up front.


Support & Updates

Make smart choices by opting for extensions that offer support option through contact emails, installation guides etc.  Regarding the updates, it is very important to look for extensions that have regular updates to keep up with Magento’s constant feature releases and updates.


Different Versions

Magento offers two versions, Magento 1 and 2. Magento 1 being the initial version launched in 2008 followed by Magento 2 in 2015. The differences between the two versions are many, from platform compatibility to enhanced performance passing by a smooth integration and simpler navigation the list is long.

What you need to keep in mind is if your store is already using Magento 1 you won’t be able to benefit from the latest features and releases as your platform won’t be compatible with an extension for a start. Now if you’re just starting we suggest that you go for Magento 2 extension as it’s just a matter of time before the initial version becomes completely outdated.

The migration from Magento 1 to Magento 2 can be done by the official data tools, it could either be performed by experienced developers or companies that specialise in Magento. However, the migration promises to be painless and most probably cost so as mentioned before you make up your mind make sure you do the maths.

 

If you're just starting with PLA’s, read our guide on Product Listing Ads

 

Available Plugins for Google Shopping

Choosing the right plugin for your business can be a daunting task, so to make this easier for you we put together a list of the best Magento extensions to help kickstart your Google Shopping journey. Since the first and main step to start with Google Shopping is the feed we’ve got you covered.

Magento plugins for Google Shopping Feed

When it comes to the feed management plugins available in the market, you are presented with two types to choose from. The difference being plugins that you purchase, install and you have to carry the work yourself or plugins you get through partner companies with whom you subscribe and they will do the development work for you.

Below you can find a  selection of the best feed management plugins that will help you save both time and money by taking care of this huge part, allowing you to focus on other areas of your business to grow.

  1. DataFeedWatch (datafeedwatch - paid monthly)
  2. GoDataFeed (GoDataFeed - paid monthly)
  3. BeezUp Product Feed (BeezUp - paid monthly)
  4. ShoppingFeeder For Google Shopping (ShoppingFeeder - paid monthly)
  5. Feedonomics (requires demo & paid monthly)
  6. Simple Google Shopping (Wyomind - paid one time)
  7. Amasty Product Feed (Amasty - paid one time)
  8. Google Shopping (MagModules - paid one time)
  9. Product Feed Export (XTENTO - paid one time)
  10. Product Feed (Magewares - paid one time)
  11. Product Feed Generator ( Magebees - paid one time) 
  12. GoogleShoppingApi (BlueVisionTec - free - only for M1)

Setting up your Google Shopping Campaign for your Magento store

Step 1 - Creating and Uploading the feed

Now that you have selected a plugin it is time to upload your product feed on Merchant Center. This is the first step to start advertising your products on Google Shopping. 

For starters, you will need to create a merchant center account. Then verify your site so Google knows that you have the authority to advertise products on behalf of your store. Lastly, generate the feed using the plugin, and upload it on Merchant Center. Wait 2-4 days and make sure that your products are approved.

 

Got so far and you have approved products? It's time to create your ads!

 

Step 2 - Creating your Shopping Campaign

A. Creating your Accounts

The first thing you need is to log in or create a Google Ads account. Then you must link your AdWords and MC account together in order to import your product data automatically so they can start appearing in Product Listing ads.

 

B. Create a New Shopping Campaign

To get started with creating your campaign, you  need to log in to your AdWords account and:

  • Create a new campaign and choose the following option “Shopping” then name it.
  • Set up your campaign specifications in the setting such as the country, ad schedule, campaign priority, inventory filter and local inventory ads etc.
  • Set your bid strategy by choosing from the automated or manual options then determine your ad budget.
  • Create your ad groups and you’re ready to go!

When you’re done with your Google Shopping Setup and your campaign is up and running, give it some time to gather data and once you start seeing results go back and make some optimisations.

There are no limits to the adjustments you can make to improve your campaign performance but here are a few you need to keep in mind:

 

Conclusion

Magento is a great platform that gives you the opportunity to run a successful business, however, it could get confusing sometimes and you might find yourself in a need of a Magento expert. That's absolutely fine, the complex nature of the platform requires the experience and knowledge of professionals so just rest assure that every effort you invest in it is worth it as it would guarantee better results and great potential for your store. If you need more info, contact us here!

 

Boost your sales today with adaplo, our Google Shopping Campaigns Management Solution

 

This post is part of adaplo Blog.

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